Cake3

The Smartness of Smart EV Features

Are EVs loaded with features that are really smart? Do they create a high-enough barrier to entry? Is there an exclusivity? How long can it stay? What happens after that?

Fun-doable Products

What is common between Cake, Arcimoto, Arc, and Fuell? They created products that were special. Maybe too special as sales never took off. At times, passionate manufacturers go too deep into their product passion and take their eyes off the reason why the product has to be created - the customer.

The Core Fundamentals of E2Ws

In a world where riders have been trained by ICE machines, over a century, it is difficult to make a sudden switch to E2Ws. With most established incumbents still treating going-electric with caution, we wonder if there is space for E2Ws in the world?