Triumph2

Around the bend comes Benda

Heritage machines are never about numbers. Riders seek an emotional connection with them. So if a new brand focuses on industrial design to get eyeballs and target that emotional connection, more power to them. Also, that may be a good template for electric motorcycle manufacturers to follow.

Electrifying Big Motorcycles

The incumbents are reluctant and everyone else is not getting anywhere with large lifestyle electric motorcycles? What makes the equation so impossible? Is it just technology challenges compounded by half-hearted efforts or are we trying to force fit things before the core technology matures?