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Do E2Ws have a Technology Edge?

Often what the E2W world calls technology is a smart integration of sensors and rider aids, controlled by software. The ICE world is more mechanical, more metallurgical, more fundamental. What happens when the ICE world figures out software? Can the E2W Technology edge be maintained?

Fun-doable Products

What is common between Cake, Arcimoto, Arc, and Fuell? They created products that were special. Maybe too special as sales never took off. At times, passionate manufacturers go too deep into their product passion and take their eyes off the reason why the product has to be created - the customer.

Energica is gone!

Electric traction and large lifestyle motorcycles don't play well together. The tech hasn't reached the point yet. So, it was unsurprising that Energica filed for bankruptcy last week. It's not the first and would not be the last electric lifestyle brand to do so.

India: The Real E2W Market is Just Starting

With Ola Electric now publicly traded and Ather Energy soon to follow, Indian E2W startups are raising funds with urgency. The two-wheeler market is divided amongst less than 10 major brands, and the country has space for more high-quality E2W manufacturers.

What's cooking in India?

Ather Energy, another electric two-wheeler manufacturer, files for an IPO. Ather follows Ola Electric which had hit the Indian bourses in August 2024. These are not small SPACs; these are multi-billion market cap IPOs

Vmoto at the Crossroads

Vmoto has been an impressive and intriguing company. On the one hand, they have the broadest and most impressive range of products; on the other hand, they have disappointing sales volumes. The situation has been dismal over the last two years. Is it a long-term vulnerability?

Honda's e: 2W plans

Honda controls 35-percent of the global two-wheeler market. Yet, when it comes to electric two-wheelers, the Japanese brand has been slow. Is it just them being typically Japanese, or have they been deliberately lazy?

Is Cooling Cool?

The choice between air-cooled and liquid-cooled in E2Ws is the question every engineering team faces when designing anything above the learner license category.

Where is the Innovation?

For a new technology area, the E2W world is sadly starved of innovation. That may be a controversial statement but we feel most E2W manufacturers are focused more on pretend-innovative than actually being innovative

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