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Wk 5 2025 - Does Honda have a Strategy for India?

Honda's 50% market share of the Indian scooter market is handy as it enters electric mobility with the Activa e: and QC1 scooters. But the prices and the subscription plans leave everyone puzzled. They don't want to disrupt the market. Instead, Honda wants to take it apart, brick-by-brick.

What is Honda's electric play in India?

Late-entrant Honda shows no urgency in its India E2W play. Its Go-To-Market is linked with its battery-swapping network rollout. The problem is that three years after the start of the pilot, the Honda e-swap has reached only 1% of the population. Are they serious about India's E2W market?

The Circularity of Sustainability

For electric mobility to be truly sustainable, battery recycling has to be a core requirement for participants. Honda and Spiro are at least making the right moves, figuring out in the early days how their batteries would be redeployed and recycled once their charge drops to below usable.

Terra Bikes: The Grounds Up Scrambler

Electric mobility allows hundreds of brands to serve different flavors. After all, the joy of motorcycling should drive the industry. Last week, we sat down with Dylan Brown, the founder of Terra Bikes to check how the New Castle, CO-based startup plans to carve its niche.

UBCO goes into receivership

UBCO was unique, and so was the two-wheel-drive motorcycle that they made. The receivership is a stark reminder of the perils of going too niche in a global E2W market that is yet to mature to create space for small players.

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