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#57 - Does Honda have a Strategy for India?

Honda's 50% market share of the Indian scooter market is handy as it enters electric mobility with the Activa e: and QC1 scooters. But the prices and the subscription plans leave everyone puzzled. They don't want to disrupt the market. Instead, Honda wants to take it apart, brick-by-brick.

What is Honda's electric play in India?

Late-entrant Honda shows no urgency in its India E2W play. Its Go-To-Market is linked with its battery-swapping network rollout. The problem is that three years after the start of the pilot, the Honda e-swap has reached only 1% of the population. Are they serious about India's E2W market?

The Circularity of Sustainability

For electric mobility to be truly sustainable, battery recycling has to be a core requirement for participants. Honda and Spiro are at least making the right moves, figuring out in the early days how their batteries would be redeployed and recycled once their charge drops to below usable.

Honda Enters Indian E2W Market

India and ASEAN are the two legs that Honda stands on. It has been disappointing that the Japanese giant has let startups lead the way in the Indian scooter market, a market where it has a 50% market share. Honda is now doing catchup with the CUV e: in Indonesia and the Activa e: and QC1 in India

Honda's Solid-State Battery Pilot Starts

In August 2022, Honda announced it would set up a solid-state battery pilot line in Japan. The aim was to study solid-state batteries and ensure the brand was ready with the technology and production in time for the competition. The pilot line has now started production.

Notes from EICMA 2024

We look at the important electric launches from EICMA, an event where Honda finally showed seriousness to electric mobility and came with a mid-size electric sports motorcycle and some scooters. Also, unveilings from Zero, Silence, Can-Am, Kymco and many more.

Do E2Ws have a Technology Edge?

Often what the E2W world calls technology is a smart integration of sensors and rider aids, controlled by software. The ICE world is more mechanical, more metallurgical, more fundamental. What happens when the ICE world figures out software? Can the E2W Technology edge be maintained?

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