Deepesh Rathore

Deepesh Rathore

Deepesh is the Founder and Editor of InsightEV. He believes that for the masses to electrify, the revolution would start from the bottom, not luxury cars. He is excited by electric motorcycle design.

Check out the latest posts

InsightEV Weekender: Week 28

The practical, entry-level, cost-sensible electric motorcycle with removable battery packs takes center stage this week as Honda plans to disrupt important markets like India with the Shine EV. Meanwhile, Livewire throws us two good-looking concepts for upcoming motorcycles.

Yadea and the New Chinese

China, the world's factory, has a convoluted outlook on IPs. You can buy similar-looking products from different factories, at different quality grades, and at different price points. Now, some factories, notably Yadea, the sales leader, want to be brands. That's worrying for everyone else.

The Indian Market Quicksand

The Indian electric two-wheeler market is not growing. Data reveals that it has been stagnant over the last 29 months despite numerous launches and nearly every brand now having a presence. Even as more E2Ws are now visible on Indian roads, the penetration levels remain dismally low.

Should You Vertically Integrate?

When electric vehicle start-ups write their business plans, they inadvertently run into two questions. First, what should I make in-house (and what should I outsource)? Second, what level of vertical integration would make one profitable faster and provide an unassailable edge?

Bajaj Will Ride KTM

India-based Bajaj Auto, the world's most profitable two-wheeler manufacturer and KTM's long-term partner, has pitched in with EUR 800m to save KTM. We look at the what, why, and what now of the deal.

InsightEV Weekender: Week 21

Bajaj is now controlling KTM; MV Agusta's aftermath; Ducati updates the V21L; GM has an electric motorcycle patent; Fiat has a cute three-wheeler; Niu results continue to improve; and we spoke to polar-opposite startups in Brazil

600,000 e-Motorcycles/year by 2035...

That is an audacious target for a market that, if all goes well, may reach 11,000 electric motorcycles in 2025. In the year 2035, the 600k motorcycles would be about 20% of the market. However, YvY Capital believes this is an achievable target and is willing to fund startups on the journey.

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