Dust Hightails to Livewire
Livewire's acquisition of Dust Moto is the most significant move that the Harley spin-off has made in its quest to find that elusive profitability.
DustMoto
Wk 6 2025 – We Talk to Dust Moto; Livewire and Vmoto Report Dismal Numbers; Ola Fakes Tech; Hero Reshapes Top-Deck
In an ultra-competitive industry, a startup that admits it wants to stay away from racing is refreshing. Dust Moto has a great-looking off-roader, and we wouldn't have been surprised if they tried to go head-on with Stark. But, no. Colin Godby, the CEO, sees the market differently...
Dust Moto: Mid is not Mediocre
Off-road lends beautifully to electrification, but there may be different ways of targeting the market - from urban/street for the kids to cut-throat sports for the big boys and everything in between. We sat down with Colin Godby, CEO-Dust Moto, who is looking at motocross from the lifestyle lens.
Electric and Offroad – Part Deux
How fast can a nascent market get crowded? We see that happening already with many startups developing electric motocrossers. Agreed that this is a promising format but overcrowding always means some will sink.