Niu Q2 Numbers: China Delivers; International Falters

We love Niu as a company and admire what it has done for electric mobility. Only one complaint – their communication department needs to start breaking down numbers by vehicle format. The numbers you see below are inclusive of electric bikes, electric scooters, electric motorcycles, and even electric kick scooters.

Not very helpful…

Niu has released its Q2 numbers, and the trend remains positive. Overall sales numbers are up by 37% to 350k units in Q2 2025, from 256k units in Q2 2024. This maintains the uptrend, as the last four quarters have seen consistent volume growth on a year-on-year basis.

However, the devil is in the details – while the China sales volumes have been skyrocketing, Niu has hit a roadblock in the international markets.

For the quarter, Niu sold 319k units in China, a 53% jump over Q2 2024 volumes. However, in the international market, sales were at 31k, a 36.7% decline from sales of 49k in Q2 2024.

Niu Q1: Sacrificing Margins for Volumes is Working for Now – InsightEV

Niu announced its Q1 2025 and reported a big bump in revenues, riding on a 57% jump in retail sales. gross profit also improved even though Gross Margins

InsightEV – Global Electric Mobility

Niu Sacrifices Margins for Volumes – InsightEV

After two continuous years of decline in vehicle sales and revenue, Niu posted a relatively strong 2024 with a 24% improvement in revenue, riding on an increase

InsightEV – Global Electric Mobility

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