Honda CUV e: vs Activa e:
Why did Honda launch two different scooters on the same platform for India and Indonesia/Europe?
Why did Honda launch two different scooters on the same platform for India and Indonesia/Europe?
India and ASEAN are the two legs that Honda stands on. It has been disappointing that the Japanese giant has let startups lead the way in the Indian scooter market, a market where it has a 50% market share. Honda is now doing catchup with the CUV e: in Indonesia and the Activa e: and QC1 in India
By going slow, Honda has allowed Chinese and Indian start-ups to leap-frog ahead. As the Japanese giant wakes up, is the market evolving too fast for Honda?