It is still the market leader by far in the ICE scooter space, even with products that are outmatched by the competition. However, it is the electric scooter segment where Honda is lagging and may have gotten its pricing strategy wrong.
The company paints a positive picture, and there is a big improvement from last quarter, but the financials have deteriorated on a year-on-year basis. Also, the results open up some questions.
The practical, entry-level, cost-sensible electric motorcycle with removable battery packs takes center stage this week as Honda plans to disrupt important markets like India with the Shine EV. Meanwhile, Livewire throws us two good-looking concepts for upcoming motorcycles.
In June, TVS stays the market leader in sales, followed by Bajaj Auto, with Ola Electric, Ather Energy, Hero-Vida, and Greaves-Ampere bringing up the next four slots. The pecking order has stabilised in a market that is beginning to strengthen amidst a quest for profitability.
The Infinite Machine Olto has us mesmerized; the Honda eQuad is a sign from the future; Roam has a new Air; and we launch our first syndicated research on the Indian market in July.
The Indian electric two-wheeler market is not growing. Data reveals that it has been stagnant over the last 29 months despite numerous launches and nearly every brand now having a presence. Even as more E2Ws are now visible on Indian roads, the penetration levels remain dismally low.
We love the Lime Glider; TVS Consolidates Lead in Indian E2W Market; Bajaj now controls KTM; Ola Electric just reported its worst financials yet; Cooltra is on a roll
It was a bad April for Indian E2Ws, with sales only touching 91,800 units in the month. This is in sharp contrast to March 2025, which saw sales cross 131,000 units. TVS took the lead in April as the musical chairs for numerical supremacy continued...
This Weekender, we look at Zeway stopping operations, Honda EV scooters in Vietnam, Ola Electric starting production of the Roadster X motorcycle, the rocking Ryvid interview, and more...
Since we now do regular publishing nearly every week day, we decided to move the Weekly Newsletter to Saturdays. It is now the Weekender and we would focus on things that we could not talk about all week but important developments, nonetheless.
Daily News Impact 01-Apr-25: The Indian E2W market hit an all-time high in Mar 2025 - Everyone had a great month except Ola Electric; Yamaha buys Brose e-bike drive unit;
If going electric has to enable mobility for the masses, there is no stronger fit than Africa, where millions of Bodas (bike taxis) would benefit immensely from electrification. We recently spoke with Michael Spencer of Zeno, the much-in-buzz Bengaluru-San Jose-Nairobi-based startup.
