This is my most important letter to date and until next week. We are making many changes to InsightEV, enhancing our research offerings, increasing our frequency and coverage, and bringing more value to you.
For all non-fans, sushis are the same - a handcrafted roll with a trinket of fish, a sliver of vegetables, short-grain rice, and seaweed. But they are not. Each has a strong character and an unmistakable identity; you remember some more than others. Clubbing them together is a cardinal sin.
Gogoro plunged into a crisis due to the Taiwanese government's enquiry into its claimed local sourcing of motor controllers on the Viva model. The Founder-CEO has resigned...
Heritage machines are never about numbers. Riders seek an emotional connection with them. So if a new brand focuses on industrial design to get eyeballs and target that emotional connection, more power to them. Also, that may be a good template for electric motorcycle manufacturers to follow.
The incumbents are reluctant and everyone else is not getting anywhere with large lifestyle electric motorcycles? What makes the equation so impossible? Is it just technology challenges compounded by half-hearted efforts or are we trying to force fit things before the core technology matures?
