The Year 2024 in Review
The industry takes slow yet significant strides towards electrification
Royal Enfield5
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Why Royal Enfield needs to go electric
On the face of it, Royal Enfield, the India-based British heritage ICE brand, should be the last brand to do an electric motorcycle. Yet, here they are with the Flying Flea, and electric motorcycles seem important to them. It is a need, not a luxury
Notes from EICMA 2024
We look at the important electric launches from EICMA, an event where Honda finally showed seriousness to electric mobility and came with a mid-size electric sports motorcycle and some scooters. Also, unveilings from Zero, Silence, Can-Am, Kymco and many more.
Around the bend comes Benda
Heritage machines are never about numbers. Riders seek an emotional connection with them. So if a new brand focuses on industrial design to get eyeballs and target that emotional connection, more power to them. Also, that may be a good template for electric motorcycle manufacturers to follow.
Lifestyle Motorcycle Brands shy away from Electrification
Freedom on two-wheels does not translate well beyond a certain motor power and battery capacity thresholds when it comes to electric. (Un)Surprisingly, large electric motorcycles are slower, heavier, and compromised