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Yamaha's Blueprint for Electric

The Japanese have been distracted in the EV game even though they know the customer the most. In Yamaha's case, the investment arm has seen more action than than the OEM. Where are they headed to?

Notes from EICMA 2024

We look at the important electric launches from EICMA, an event where Honda finally showed seriousness to electric mobility and came with a mid-size electric sports motorcycle and some scooters. Also, unveilings from Zero, Silence, Can-Am, Kymco and many more.

Is Cooling Cool?

The choice between air-cooled and liquid-cooled in E2Ws is the question every engineering team faces when designing anything above the learner license category.

Electrifying Big Motorcycles

The incumbents are reluctant and everyone else is not getting anywhere with large lifestyle electric motorcycles? What makes the equation so impossible? Is it just technology challenges compounded by half-hearted efforts or are we trying to force fit things before the core technology matures?

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