Vmoto Stash

Vmoto is Running on Fumes

Vmoto's very little presence in China hurts its volumes. With less than 12,000 units as the annual run rate, Vmoto is running on fumes.

Published : November 5, 2025
231 words

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Vmoto is perhaps the most widely known E2W brand in the world. Okay, we know it’s a toss-up between Niu and them, but Vmoto is certainly amongst the top two brands when it comes to recall in any market outside China. They make good-looking products and have a certain ‘un-Chinese’ approach to styling and finishes that makes them stand apart. That is natural, considering that Vmoto is, technically, Australia-based.

Here, the brand is bigger than the company. Vmoto doesn’t sell much, and its numbers have been steadily declining since 2021. It recently released its Q3 2025 market update, and sales were 2719 units. This was a 51.8% decline on a year-on-year basis.

Vmoto quarterly numbers with the logarithmic trend

The company did its best to camouflage the performance by comparing the numbers with Q2 2025, which were even lower at 2347 units. Overall, in the last four quarters, Vmoto has sold only 11,810 two-wheelers.

We highlighted this lack of volumes in a previous analysis.

Vmoto at the Crossroads – InsightEV
Vmoto has been an impressive and intriguing company. On the one hand, they have the broadest and most impressive range of products.

Little Presence in China

Unlike Niu, or Yadea, Vmoto has little presence in China. The below data indicates how international Vmoto is and how it hurts them.

With little presence in China, Vmoto struggles for volumes.

Meanwhile, the company has been working on a global expansion at a feverish pace. It has been expanding into Singapore, the UK, Pakistan, Thailand, South Africa, and Malaysia, markets that seem important but are still low volume.


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