Livewire released its Q3 results, and while the bleeding is still heavy, some green shoots are visible. On the motorcycle sales side, Livewire retailed 184 units this quarter. Statistically, this represents an almost 8% year-over-year increase, as Q3 2024 saw only 99 units. Realistically, this is still too little.
Also, this is one metric that would be irrelevant very soon once the S4 Honcho products hit the showrooms. The S4 Honcho would be priced much lower, as it is a 125 cc equivalent motorcycle. Measuring units would be futile then, and we would focus on actual revenues.
Almost all the sales growth was incentive-driven, so while retail numbers were up by 86%, the actual revenues declined. On the motorcycle sales front, Q3 2025 revenues were USD 1.0 million, a 17% decline from USD 1.2 million in revenues in Q3 2024.
However, Livewire managed to improve operating losses from USD 25 million (loss) in Q3 2024 to USD 18.4 million (loss) in Q3 2025.
STACYC Business
Remember, Livewire has an electric balance cycle business, STACYC, as well. This is important, as it makes more money than motorcycle sales. Till sometime in 2023, this was also a profitable business. Now, it’s not.
Throughout 2024 and early 2025, the STACYC business was on a downward trajectory. In Q3 2025, Livewire managed to improve things somewhat with revenues of USD 4.7 million, a 47% improvement on a year-on-year basis.
The business also improved on its operating losses substantially from USD 1.5 million (loss) to USD 0.4 million (loss) in this quarter. Livewire attributes it to controlling its marketing and advertising costs.
Guidance
Livewire is not providing any unit sales guidance, even as it has decided to continue with the incentives on its present range till December 15, 2025. While this is likely to push sales, it is not going to work on the profitability. For the full year, Livewire has given guidance of an Operating Loss of USD 72-77 million.
