Europeans colonized the world long ago, and their cultural influence still reverberates. In the automotive sense, the continent is the hotspot of automotive design and chassis engineering. But something is amiss lately. China's rise is making Europe irrelevant.
Yesterday, India-based Ultraviolette revealed two upcoming products - Tesseract and Shockwave - and drew a roadmap for its intended future lineup. We see not just the new products, but also a startup willing to embark on a new business strategy, bits and pieces of which make us uncomfortable.
There are not too many publicly traded E2W and electric light mobility players. The ones that are have mostly been struggling. We last checked their health eight months back. Now, we check on them again and realize that things have taken a downturn for the worse.
The Europe-focused Swappable Batteries Motorcycle Consortium (SBMC) was formed in September 2021 by Honda, Yamaha, KTM, and Piaggio. However, little has moved three years later, and the two Japanese founders have left. Is there a future for SBMC (and battery-swapping consortiums in general)?
Marketing is critical for technology creation. Without taking new tech to the masses, one cannot continue creating. Pathbreaking innovations - from Damon's hyper-optimized monocoques to Verge's Donut motor- often take time to reach the mass level. That limits their impact.
Late-entrant Honda shows no urgency in its India E2W play. Its Go-To-Market is linked with its battery-swapping network rollout. The problem is that three years after the start of the pilot, the Honda e-swap has reached only 1% of the population. Are they serious about India's E2W market?
The Japanese have been distracted in the EV game even though they know the customer the most. In Yamaha's case, the investment arm has seen more action than than the OEM. Where are they headed to?
The industry takes slow yet significant strides towards electrification
Vmoto has turned early stage investor for a host of fleet mobility startups across the world. The investments are in the form of scooters, batteries, chargers, and other fleet infra. This is helping the company get a foothold in a new market with limited spending.
Pierer Mobility AG (KTM) has filed for judicial restructuring, a step away from bankruptcy. Sales is slow, marketshare is down, and they are sitting at manhy months of inventory. In the bigger picture, it indicates how fragile the European two-wheeler industry is.
Why did Honda launch two different scooters on the same platform for India and Indonesia/Europe?
On the face of it, Royal Enfield, the India-based British heritage ICE brand, should be the last brand to do an electric motorcycle. Yet, here they are with the Flying Flea, and electric motorcycles seem important to them. It is a need, not a luxury
