Livewire6

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Tough Being A-Live

Livewire's full-year unit sales could not cross the 2023 numbers even as cost-cutting measures and a high loss base meant that the Milwaukee-based Harley offshoot could improve on its losses. It needs new and smaller products. It needs a huge cultural shift in America. It needs a miracle.

How Alive is Livewire?

Livewire started with a bang with its operations out of Silicon Valley. Harley has its back. However, the solid financial backing, a tech-heavy platform, and heavy spending have not translated into sales numbers. It just had another bad quarter and is now pulling back from Silicon Valley

Notes from EICMA 2024

We look at the important electric launches from EICMA, an event where Honda finally showed seriousness to electric mobility and came with a mid-size electric sports motorcycle and some scooters. Also, unveilings from Zero, Silence, Can-Am, Kymco and many more.

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