Ather15

Ather Reverses the Trend

We are always sceptical about financials immediately after an IPO. Companies are at their best behaviour, are prudent, and the numbers are unbelievably good. In some cases, they start deteriorating right after. With that skepticism, mixed with some cynicism, we analyse Ather's latest numbers

Reversion to the Mean?

It was a bad April for Indian E2Ws, with sales only touching 91,800 units in the month. This is in sharp contrast to March 2025, which saw sales cross 131,000 units. TVS took the lead in April as the musical chairs for numerical supremacy continued...

Ather IPO: The Hits and the Misses

Ather Energy, the oldest bona fide E2W start-up in India, is hitting the Indian bourses soon with a USD 350 million IPO at a valuation of USD 1.4 billion. This IPO comes in turbulent times, as global economies are embroiled in tariff wars, though the Indian E2W market hit a new high last month.

A Few Baskets Get Most of the Eggs

Why do some E2W/L-category vehicle startups get massive funding, while many die without support? What do investors look for? Does everything make sense? What makes startups attractive? We dug through 15+ years of funding data to identify trends. Then, the question: What is the RoI for investors?

Hero Separates Electric Business in Top Deck Upheaval

India-based Hero MotoCorp, the second-largest two-wheeler manufacturer in the world, announced a management reshuffle yesterday evening. The CEO and CBO have been replaced. Most importantly, Hero is separating its EV & Emerging Mobility Business Unit (EMBU) into a fully independent entity.

Ola Electric Updates its Scooter Portfolio

The company launched what it says is the Gen-3 of its hardware and software platform that underpins the Ola S1 scooter range. However, it seems that the company has changed the definition of Gen-3 from the one that it had shared during its quarterly results on Nov 08, 2024

Ola is no longer the market leader in India

Being the market leader in India has been the primary calling card of Ola Electric. Acquiring Etergo and getting the AppScooter to production before the competition could enter the market meant that Ola could gain market leadership. Now, the market is maturing and others are inching ahead.

Do E2Ws have a Technology Edge?

Often what the E2W world calls technology is a smart integration of sensors and rider aids, controlled by software. The ICE world is more mechanical, more metallurgical, more fundamental. What happens when the ICE world figures out software? Can the E2W Technology edge be maintained?

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