Ather19

India: Pecking Order Stabilises

In June, TVS stays the market leader in sales, followed by Bajaj Auto, with Ola Electric, Ather Energy, Hero-Vida, and Greaves-Ampere bringing up the next four slots. The pecking order has stabilised in a market that is beginning to strengthen amidst a quest for profitability.

The Indian Market Quicksand

The Indian electric two-wheeler market is not growing. Data reveals that it has been stagnant over the last 29 months despite numerous launches and nearly every brand now having a presence. Even as more E2Ws are now visible on Indian roads, the penetration levels remain dismally low.

Should You Vertically Integrate?

When electric vehicle start-ups write their business plans, they inadvertently run into two questions. First, what should I make in-house (and what should I outsource)? Second, what level of vertical integration would make one profitable faster and provide an unassailable edge?

Ather Reverses the Trend

We are always sceptical about financials immediately after an IPO. Companies are at their best behaviour, are prudent, and the numbers are unbelievably good. In some cases, they start deteriorating right after. With that skepticism, mixed with some cynicism, we analyse Ather's latest numbers

Reversion to the Mean?

It was a bad April for Indian E2Ws, with sales only touching 91,800 units in the month. This is in sharp contrast to March 2025, which saw sales cross 131,000 units. TVS took the lead in April as the musical chairs for numerical supremacy continued...

Ather IPO: The Hits and the Misses

Ather Energy, the oldest bona fide E2W start-up in India, is hitting the Indian bourses soon with a USD 350 million IPO at a valuation of USD 1.4 billion. This IPO comes in turbulent times, as global economies are embroiled in tariff wars, though the Indian E2W market hit a new high last month.

A Few Baskets Get Most of the Eggs

Why do some E2W/L-category vehicle startups get massive funding, while many die without support? What do investors look for? Does everything make sense? What makes startups attractive? We dug through 15+ years of funding data to identify trends. Then, the question: What is the RoI for investors?

Hero Separates Electric Business in Top Deck Upheaval

India-based Hero MotoCorp, the second-largest two-wheeler manufacturer in the world, announced a management reshuffle yesterday evening. The CEO and CBO have been replaced. Most importantly, Hero is separating its EV & Emerging Mobility Business Unit (EMBU) into a fully independent entity.

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