India E2W: Market Declines; Ola Struggles; Ather Thrives
The July 2025 registration data indicate that the Indian E2W market declined by nearly 3% over June 2024 and declined by 4.5% year over year.
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India: Pecking Order Stabilises
In June, TVS stays the market leader in sales, followed by Bajaj Auto, with Ola Electric, Ather Energy, Hero-Vida, and Greaves-Ampere bringing up the next four slots. The pecking order has stabilised in a market that is beginning to strengthen amidst a quest for profitability.
The Indian Market Quicksand
The Indian electric two-wheeler market is not growing. Data reveals that it has been stagnant over the last 29 months despite numerous launches and nearly every brand now having a presence. Even as more E2Ws are now visible on Indian roads, the penetration levels remain dismally low.
InsightEV Weekender: Week 22
We love the Lime Glider; TVS Consolidates Lead in Indian E2W Market; Bajaj now controls KTM; Ola Electric just reported its worst financials yet; Cooltra is on a roll
Bajaj Will Ride KTM
India-based Bajaj Auto, the world's most profitable two-wheeler manufacturer and KTM's long-term partner, has pitched in with EUR 800m to save KTM. We look at the what, why, and what now of the deal.
InsightEV Weekender: Week 21
Bajaj is now controlling KTM; MV Agusta's aftermath; Ducati updates the V21L; GM has an electric motorcycle patent; Fiat has a cute three-wheeler; Niu results continue to improve; and we spoke to polar-opposite startups in Brazil
InsightEV Weekender: Week 18
This Weekender: LiveWire reported a disastrous Q1 2025 as sales plummeted to 33 units; TVS wins the Indian sales war for April, but things may change next month; Damon may get thrown out of Nasdaq as the stock races to zero; Gogoro buys time...
Reversion to the Mean?
It was a bad April for Indian E2Ws, with sales only touching 91,800 units in the month. This is in sharp contrast to March 2025, which saw sales cross 131,000 units. TVS took the lead in April as the musical chairs for numerical supremacy continued...
Introducing the InsightEV Weekender
Since we now do regular publishing nearly every week day, we decided to move the Weekly Newsletter to Saturdays. It is now the Weekender and we would focus on things that we could not talk about all week but important developments, nonetheless.
India: Bajaj Consolidates Leadership
Daily News Impact 01-Apr-25: The Indian E2W market hit an all-time high in Mar 2025 - Everyone had a great month except Ola Electric; Yamaha buys Brose e-bike drive unit;
Ola is no longer the market leader in India
Being the market leader in India has been the primary calling card of Ola Electric. Acquiring Etergo and getting the AppScooter to production before the competition could enter the market meant that Ola could gain market leadership. Now, the market is maturing and others are inching ahead.
Bajaj has a new Chetak
India based Bajaj Auto makes a comprehensive update to the Chetak