The Honda Grom has an enviable market position. It sells a lot in the USA - more than 10,000 units in some years, and at the same time is a cult motorcycle. There are riders' clubs for the Grom, something you would associate with a Harley-Davidson, not a 125cc runabout.
Why do some E2W/L-category vehicle startups get massive funding, while many die without support? What do investors look for? Does everything make sense? What makes startups attractive? We dug through 15+ years of funding data to identify trends. Then, the question: What is the RoI for investors?
We look at the important electric launches from EICMA, an event where Honda finally showed seriousness to electric mobility and came with a mid-size electric sports motorcycle and some scooters. Also, unveilings from Zero, Silence, Can-Am, Kymco and many more.
