Continue reading with a subscription
We save the most-in-depth, the most informative posts for our paid subscribers. Start a 15-day free trial of Premium now
Sign up now Already have an account? Sign inNiu Sacrifices Margins for Volumes
After two continuous years of decline in vehicle sales and revenue, Niu posted a relatively strong 2024 with a 24% improvement in revenue, riding on an increase in volumes in both China and international markets. However, the per unit revenue declined and the gross margin has collapsed.
