As the Chinese market recovers after a tumultuous 2024, we are seeing the key participants post stellar numbers. Niu released their Q3 2025 numbers a couple of days back, and the company has seen a massive jump in numbers in the home market.
Q3 2025 numbers in China were up 74% at more than 451,000 units, from 259,000 units in Q3 2024.
However, there was a big dip in Niu’s international numbers from 53,000 units in Q3 2024 to 14,000 units in Q3 2025. This is likely due to a change in the mix from e-kick scooters to e-mopeds, as the brand is focused more on the premium end of the market.
Overall, Niu’s numbers increased by 49.3% in Q3 2025, from 312,000 units to 466,000 units.
As usual, these numbers are a mix of powered electric two-wheelers, e-bikes, and e-kick scooters. Niu does not provide a breakup.
Niu’s sales surge is in line with a resurgence in the Chinese market. Yadea’s recent results for the first half of 2025 were also up significantly.
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This Friday, we talk to Sieghart Michielsen, Director of International at Niu Technologies, to get a better perspective on the company’s focus on international markets.
However, unlike Yadea, Niu has decided to position itself in the premium segment of the market with new products like the NQX, doing well in the Chinese market.
