India E2W: Market Declines; Ola Struggles; Ather Thrives
The July 2025 registration data indicate that the Indian E2W market declined by nearly 3% over June 2024 and declined by 4.5% year over year.
The July 2025 registration data indicate that the Indian E2W market declined by nearly 3% over June 2024 and declined by 4.5% year over year.
In June, TVS stays the market leader in sales, followed by Bajaj Auto, with Ola Electric, Ather Energy, Hero-Vida, and Greaves-Ampere bringing up the next four slots. The pecking order has stabilised in a market that is beginning to strengthen amidst a quest for profitability.
The Indian electric two-wheeler market is not growing. Data reveals that it has been stagnant over the last 29 months despite numerous launches and nearly every brand now having a presence. Even as more E2Ws are now visible on Indian roads, the penetration levels remain dismally low.
This Weekender: LiveWire reported a disastrous Q1 2025 as sales plummeted to 33 units; TVS wins the Indian sales war for April, but things may change next month; Damon may get thrown out of Nasdaq as the stock races to zero; Gogoro buys time...
It was a bad April for Indian E2Ws, with sales only touching 91,800 units in the month. This is in sharp contrast to March 2025, which saw sales cross 131,000 units. TVS took the lead in April as the musical chairs for numerical supremacy continued...
Since we now do regular publishing nearly every week day, we decided to move the Weekly Newsletter to Saturdays. It is now the Weekender and we would focus on things that we could not talk about all week but important developments, nonetheless.
Updated: The TVS-ION Part of this post was updated on 5th April. Daily News Impact 04-APR-25: In this edition: 1. TVS (does not) acquire ION Mobility, and we look at their mashup of strategic investments till now; 2. Damon hires Engines Engineering; 3. Ola solves vehicle registration
Daily News Impact 01-Apr-25: The Indian E2W market hit an all-time high in Mar 2025 - Everyone had a great month except Ola Electric; Yamaha buys Brose e-bike drive unit;
This week, we spoke to Dylan Brown, the enthusiastic motorcyclist behind New Castle, Colorado-based motorcycle startup Terra Bikes. Also, Hyundai-TVS Micro Mobility Concepts stunned everyone at the Bharat Mobility Global Expo in Delhi last week.
Hyundai and TVS surprised everyone at the Bharat Mobility Global Expo by unveiling two electric micro-mobility concepts - a E3W and a E4W. Both are exploring a formal joint venture for the Indian market.
Being the market leader in India has been the primary calling card of Ola Electric. Acquiring Etergo and getting the AppScooter to production before the competition could enter the market meant that Ola could gain market leadership. Now, the market is maturing and others are inching ahead.
The industry takes slow yet significant strides towards electrification